Ow, goddamn it, I had the helmet on, but hit my nose on the keyboard.
We interrupt our waltz down the aisles of Interbikes Past to visit Interbike Present, where the industry is looking at eating a fourth round of tariffs for Christmas dinner.
Yes, it’s that time of year again.
As the fella says, a billion here, a billion there, and pretty soon you’re talking about real money.
Speaking of which, China appears poised for retalation, and The New York Timesreports that “top officials have warned that could include penalizing American companies that rely on Chinese components for phones, cars, televisions and other products.”
The good news is that this latest round of Gotcha! won’t affect bicycle helmets. So strap one on before you start banging your head on the desk. You’ll be able to get a new one cheap. Ish.
The Mud Stud is a top-notch wrench, but his periodic forays into entrepreneurship have rarely dollared up on the hoof.
Neither Interbike nor Bicycle Retailer and Industry News is limited to serving as a delivery system for my bullshit. There are various jobs of work being done, products being shifted, and money being made.
Or so it is to be hoped, anyway.
Yes, it’s that time of year again.
But the show is not a cheap date. And as a consequence some penny-pinchers have been known to try to cut a few corners — say, by setting up outside the show and hoping to lure a few rubes away from the big tent and into their little tipis.
The Mud Stud tried that in 1999, when the show was still at the Sands Expo and Convention Center, with predictable results. At top, you’ll find the setup, a “Shop Talk” strip that appeared in the pre-show edition of BRAIN. Below are the subsequent Show Daily strips. Click the images for bigger versions.
And where was I when The Stud and Bobbi were trying to move their respective products? I was on site like a good dog, hawking copies of my first and only book, a collection of VeloNews cartoons titled “The Season Starts When?”
Another of the reasons I kinda-sorta wish I was at Interbike is this: Rivendell’s Grant Petersen is bringing a new not-a-mountain-bike bike to the show on Tuesday.
This morning the old 20-watt bulb flickers to life so off I go and hey presto! There it is (scroll down a bit some more). Before you do, take a moment to appreciate the permalink.
So why would I want to go all the way to Reno to clap my peepers upon the Rivendell Gus Boots-Willsen? Because, sez Grant: “We won’t submit it to magazines for review. Their standard isn’t ours.”
I think he’s mostly talking about the racing mags here, but you never know until you ask, and I haven’t asked. Yet.
But the Gus sounds like it’s right up my alley. Trail. Whatever. Again, Grant:
The Gus Boots-Willsen is NOT a mountain bike. It’s a HILL bike, which is just a mountain bike stripped of the technology necessary for survival during super aggressive riding. … Boots is for fun, travel, exploring, so it doesn’t need the spring, hinges, and hydraulics.
If you’re at the Reno-Sparks Convention Center, swing by the Rivendell booth (2467) and say to Gus and Grant for me.
This morning, when I should have been risking life and limb motoring to Reno via U.S. 550 and U.S. 50, a.k.a. The Loneliest Road in America, I took a little spin down Memory Lane, which is much easier on the kidneys.
Yes, it’s that time of year again.
Back in 1997, the pre-Interbike issue of Bicycle Retailer and Industry News ran a whopping 150 pages, more than three times this year’s 46 (and the pages were bigger back then, too).
It was an embarrassment of riches, so much so that the editors awarded me some extra space to play with, probably because they had run out of actual news to plug the holes between the ads.
Thus, my “Shop Talk” cartoon, ordinarily a simple black-and-white strip at the bottom of the Editorial & Comment page at the back of the book, took over an entire page of the September 1997 issue, and in full color, too.
The resulting CMYK image file was so friggin’ huge that I had to break the sonofabitch into segments to squeeze it through our lo-fi Innertubes outside Weirdcliffe for deposit upon the BRAIN trust in Fanta Se (click the image to see the big picture).
Back then I was drawing cartoons for the Show Daily, too. But that’s another story.
Interbike Marketweek Reno-Tahoe Powered by Northstar California Resort doesn’t seem to be getting much traction in the mainstream media.
A cursory search of The New York Times finds a story from the 2008 show (“LeMond Critical of Armstrong”). The Washington Post mentions Interbike in a 2017 piece discussing Outdoor Retailer’s contentious exit from Utah. And The Los Angeles Times gives it a nod in a 2013 story on BikeSpike, a Chicago startup hoping to deter bike thieves.
Gosh, if only we could make the bicycle more expansive, expensive, and indispensible, we might draw a few more hungry eyeballs. (A Google search for “new iPhones” yields about 2,670,000,000 results.)
Alas, the humble bicycle — so far as I know, anyway — will not download porn for you from the palm of one hand, leaving the other free for, well, you know, whatever. You can ride one to an adult bookstore, but it will get stolen by some other jagoff, because BikeSpike seems to have gone tits up.
What’s that in the obligatory rear-view-mirror shot? The garage door. I ain’t goin’ nowhere.
But we were talking about Interbike Marketweek Reno-Tahoe Powered by Northstar California Resort here, not porn, adult bookstores, and well, you know, whatever.
The Northstar Free-Ride Festival kicks off tonight and runs through Sunday. OutDoor Demo will be Sunday and Monday, also at the Northstar Resort. The Interbike Expo will run Tuesday through Thursday at the Reno-Sparks Convention Center.
The local business community is all atwitter at hosting the show, with attendance rumored to be in the low five digits.
“It’s very similar in size to Safari Club International … and close to the qualifying events for the Northern California Volleyball Association,” said Phil DeLone, CEO of the Reno-Sparks Convention and Visitors Authority, in a chat with the Reno Gazette-Journal. “It’s certainly in the top three largest events that come to Reno.”
Elite company, to be sure, and proud we are of all of them. But among Those in the Know, the expectation is that Le Shew Bigge in the Year of Our Lord 2018 will be greatly diminished from the glory days.
“Gonna be a sleepy little show,” observed one observer.
As a consequence I will not be notching my 21st Interbike this year. Adventure Cyclist did a quick cost-benefits analysis and decided the office sofa infrastructure would yield just enough change to get staff from Missoula to Reno-Tahoe and back again, with nothing left over for bail. And Bicycle Retailer and Industry News quit underwriting my travels a dozen years ago because I kept writing columns about how the show had become a sad exercise in, well, you know, whatever. This had grown tiresome, even for me, and I was the one being paid to write it.
Since Interbike fled north from Las Vegas to Reno-Tahoe I have talked to some industry types who are going and not happy about it, and to some others who are not going and are delighted. Me? I’m mildly disappointed to miss a chance to catch up with the friends, colleagues and industry types I only get to see once a year.
But when I read a weather forecast like this one, I cheer up pretty quickly. Shucks, I have enough bikes in the garage to put on my own damn OutDoor Demo.
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