Once again satire runs a very poor second to reality: Bibleburg recently pissed away $111,000 to come up with a new tagline — “Live It Up!” — along with a logo that would look right at home on a bottle of something or other.

Never mind that drunkards living it up in the Tejon Street saloon district, and then beating the shit out of/knifing/shooting each other in the streets after last call, are hardly the stuff of a solid Chamber of Commerce campaign in a town shunned by venture capitalists, where unemployment was pegged at 8.6 percent in September, slightly above the statewide average.

The new tagline is reminiscent of a similar campaign in Richard Russo’s “Nobody’s Fool,” led by a dimwitted huckster of a bank president who has the brainstorm of hanging a street banner that reads “Things Are Looking ↑ in Bath,” equating its brilliance with the fabled “I ♥ NY” campaign.

The citizenry and merchants of Bath “were not fetched by this argument,” wrote Russo. “They were waiting for something tangible. …”

As are the citizenry and merchants of Bibleburg, no doubt. Given our reputation for religious intolerance and right-wing idiocy, perhaps “Live It Down!” might have been closer to the mark.

Or how about this? “We’re Jobless, Broke and Hungry, and We Can’t Eat Scenery.” Or bullshit, either, for that matter.