Demonic

The Mud Stud will have to settle for getting sick air on his own bike.

As plague restrictions loosen their grip in some jurisdictions, some of us may be eagerly anticipating the rubbing of elbows with kindred spirits at bike festivals.

But if any of these Gatherings of the Tribes actually occur, they’re liable to be strictly BYOB (Bring Your Own Bike). Because there aren’t any demo models to be had.

As Niner Bikes’ Zach Vestal told Bicycle Retailer and Industry News, demos are designed to drive consumer demand, which is already off the charts. Why hang a giant pair of carbon-fiber tits on a bull market?

“It hasn’t made any sense for us to maintain a fleet of bikes for people to ride when people are buying bikes at a pace we’ve never seen before,” Vestal said.

Added Yeti’s Kyle Rajaniemi: “We’re really focused on making sure our dealers can maintain their sales momentum and deliver bikes to customers.”

The good news is, with the Ever Clear finally pried free of its impromptu anchorage, container ships won’t have to sail round the Horn to your friendly neighborhood IBD.

Pocket change

Pocket should’ve changed its name to Sherwin-Williams,
because they pretty much cover the Earth.

Another day, another acquisition. Pocket Outdoor Media has snatched up Outside, Peloton, and athleteReg, and will be rebranding itself as Outside.

Here’s the story from Axios. Bicycle Retailer and Industry News, a POM product, has its own story here.

Robin Thurston, chairman of the new Outside, is said to dream of building “the Amazon Prime of the active lifestyle: a connected, holistic ecosystem of resources — including content, experiences, utilities, community, commerce, education, and services — that can be customized for each active lifestyle enthusiast.”

He’s certainly proven himself capable of financing his vision. Is bigger better? Is there strength in numbers? Depends on who’s crunching them, I guess.

Mall rats

The Citadel’s logo. Herself worked there during our first tour of duty in Bibleburg, at the Eagle’s Nest.

Remember shopping malls?

They were becoming a Thing about the same time that I was. Bibleburg being behind the curve on pretty much everything (“a cemetery with lights,” as one newspaper colleague would come to call it), my town didn’t get a proper enclosed mall until 1972, when I had relocated to Alamosa to lower academic standards at Adams State College.

In the late Sixties our “mall” out east of Constitution and Academy was the Rustic Hills Shopping Center, which had a small enclosed area with a typical strip mall attached on the west side, with a liquor store, a pinball arcade, Tandy’s, 7-Eleven, and like that there. Major tenants were (I think) a Gibson’s on the eastern corner and a Safeway on the western end. In between was … well, not much that I can recall. I got there by bike, via a dirt path paralleling a drainage ditch.

There was a Duckwall’s. A Roffler’s Sculpture-Kut shop where a Mexican barber told me he could cut my hair in such a way that my parents, teachers, and swim coach would never know I was turning into a faux hippie unless they took a whiff of my personal fragrance (Eau de Ditch Weed). A western-wear shop where I acquired through dubious means a black, flat-crown Resistol a la Lee “Liberty Valance” Marvin that, with the addition of a band of silver conchos, went nicely with the rest of my Woodstock-wannabe garb. No, don’t ask; just thank Cthulhu that no photographs survive.

Until 1972, when the Citadel Mall sprang to hideous life, with its acres and acres of parking that in the first heavy rain flooded residential basements for miles around, anyone wanting to experience an actual enclosed mall had to motor up to Denver, where Cinderella City was the Big Kahuna. Not just a whim, a destination, particularly around Christmastime.

The Citadel and the Chapel Hills Mall, which opened a decade later, arguably helped croak what little downtown Bibleburg had. Now, neither is exactly crushing it, the pack rats are stripping malls’ carcasses nationwide, and “everybody knows” that you can’t have a vibrant modern city without a thriving downtown. So it goes.

All boomed out

After a long and oddly fruitful year, some bike-shop owners are deciding it’s time to step away from the table while they’re still winners, according to Bicycle Retailer and Industry News.

My man Steve Frothingham reports that the year was both good and bad for a lot of businesspeople. Good, in that they moved a ton of product, made a bunch of money, and dug out from under a mountain of debt; bad, in that it left them fried, dyed and whipped to the side.

“We’ve done well, I don’t want to mislead anybody,” said one retailer. “It just did start to feel like we were in the store-running business instead of the bicycle business. I realize that the store-running business is where the industry is going, but maybe our talents are better used elsewhere.

“And I have to say, we’re just exhausted.”

Some are changing their business models. Others are selling outright, in some cases to Trek. That’s the route Hill Abell and Laura Agnew took with Bicycle Sport Shop in Austin, Texas.

The two announced the sale yesterday, then spoke with Ken Herman at the Austin American-Statesman.

Bicycle Sport Shop had been suffering a downturn until The Bug® turned bicycles into a must-have item.

As a consequence, 2020 has been “absolutely phenomenal, which allowed us to pay down all of our debt and to actually pay our people more,” Abell said. “So it’s been a really good year for the biking industry if you’re a decent operator.”

Despite the banner year, Abell and Agnew were still looking for a way out, and found it in Trek. The four Bicycle Sport Shop locations will close Jan. 17 and reopen a few days later as Trek stores. The store-running business, as the fella says. So it goes.

Anybody else seeing their favorite local shop go corporate … or just go?

TGI(B)F?

If the image appears a tad blurry it’s because pretty much everything out there is in vigorous motion.

Well, it’s not what I would call black, but then neither is it exactly a bright, bright, sunshiny Friday out there.

We are presently enjoying a thundering east wind that is extreme even by New Mexican standards, and as a consequence the options for working off yesterday’s holiday feast seem limited.

What a fine day for huddling indoors and bargain-hunting at a Bug®-safe distance! Coincidentally, my in-box runneth over with various pitches, entreaties, and pleas. A cantankerous senior citizen on a fixed income is a target demographic? Who knew?

B&H Photo & Video, for starters. They were first to pound on my digital door, at 4:18 a.m. The early bird catches the worm, don’t you know. They were followed in quick succession by Guitar Center, Brydge, Rudy Project, Brazos Walking Sticks, GoPro, Gore Wear, and Outdoor Research, all before 8 a.m.

And this is just the lot that made it past my extensive network of junk filters, mind you.

They sense my frailty. Every minute I stay in this room, I get weaker, and every minute some marketing poge gets a click-through from his email blast, he gets stronger. Each time I look around the walls move in a little tighter. …