And now, from our Just Fucking Shoot Me Department, comes the news that Levi’s and Google’s ATAP division have teamed up for a “smart” denim jacket, slated to be released this fall for $350.
“Project Jacquard,” they call the technology. For those of you who don’t parlez the français, that’s pronounced “jag-off.”
I’m thinking this garment will be smarter than many of the people who buy it. My best guess is that the Levi’s Commuter Trucker Jag-et is an ruse to soften us up for the jeans (call ’em Levi’s 666). Look for Guccifer 3.0 to hack ’em and pants every hipster in America at once as they bend over to lock their bespoke fixies to the railings at java joint/artisanal alehouse/toast café patios nationwide.
That oughta uncurl their moustaches.