OK, so this is only one story, but still — is anyone surprised that another pricey indoor-exercise phenomenon may have gone kerblooey?
Quoth The New York Times of the once-mighty Peloton:
The pandemic status symbol, which customers once waited two months to get their hands on, may soon become the modern equivalent of the 1990s NordicTrack: a high-priced piece of exercise equipment that becomes a glorified clothing rack, cluttering up a home until it is sold or dispatched to the curb.
Signs of its cultural downfall are hard to ignore. Sales of Peloton’s stationary bikes and treadmills fell 17 percent year over year in the third quarter of 2021, and the online resale market is flooded with used bikes selling at a discount.
Those of us who have real bikes* and ride them outdoors have seen this buyer’s remorse before as we pedal around our neighborhoods with one eye peeled for hidden treasure at the garage sales.
The Fitness Flavor of the Month (stationary bikes, treadmills, free weights, etc.) may be rockin’ around the Christmas tree, but chances are it will drop right out of the Hit Parade by Valentine’s Day. Goodbye, laundry room; hello, eBay. This exercise shit is hard! Who knew?
Those of us who have real bikes* and ride them outdoors, that’s who.
Dodging pickups and potholes, patching punctures, ducking and moving, bobbing and weaving, wearing all manner of kit through all four seasons — it’s so … random! Also, fun. Plus, like crucifixion, it gets you out in the open air.
Of course, some of Peloton’s plummet can be attributed to the stir-crazy dashing back to their gyms, where for a small consideration they can ride other people’s exercise bikes indoors. This explains much about the state of the human condition at present.
* E-bikes not included. See “Fitness Flavor of the Month.”
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