The raven that’s been crapping all over the publications biz came a-tapping, gently rapping, on Bicycle Retailer & Industry News‘ door last Friday. Creative director Erik Haugli, graphic designer Wanda Williams, production manager Ron Bertola and classified sales rep/administrative assistant Stacey Smith all got laid off.
The headline on this news item was “BRAIN Realigns Staff to Boost Efficiency.” Just above it was an item on Cannondale shit-canning 92 people with the hed “Cannondale Completes Bedford Plant Layoffs.” I don’t suppose it feels any better to be realigned than to be laid off. But then I’ve only been laid off, job-wise. I leave the realignments to my chiropractor.
A somber tip of the Mad Dog fedora goes out to these latest casualties of the Great Recession. No journalists were harmed in the making of this realignment. Not yet, anyway.


