Posts Tagged ‘Eschew obfuscation’

Eschew obfuscation

November 7, 2010

OK, all you leg-shavers, listen up. Enough already with the “presented by,” “fueled by” and “powered by” in your already-overlong team/event names. That lame-ass marketing bullshit stopped being cute a long time ago and it fucks with the rhythm of a race story:

Kent Corner (PetsNotSoSmart-Dr. Moreau’s Are We Not Men? Animal Clinic Powered by Devo) bested Watcher Lion (PizzaMart-Liquor World Fueled By Whiskey River Gentlemen’s Club) in the Close Cover Before Striking Institute of Studying Appliance Repair At Home In Your Spare Time Tour de Industrial Park to Raise Awareness of the Hazard of Electrocution.

Seriously. Knock that shit off. You’ll notice that the real pros cuddle up to the simple hyphen, like HTC-Columbia, Garmin-Transitions or Omega Pharma-Lotto. Tell your sponsors that two big spenders make the team name and the ham-and-eggers get to hang out backstage. Money talks and bullshit walks, straight to the back pockets on the team jersey. And while we’re into the whole brevity thing, lose the “Cycling Team” part of your name. We didn’t think you were bowlers.

Finally, I notice while compiling results that all you bozos with the extra-long handles are mostly all hat and no cattle. When you’re racking up the DNFs or being timed with a sundial you want to give the working press something short, like Monk E. Spanker (OTB-Jacques).