Attention, DogMart shoppers! Today’s yellow-light special is … new Old Guy jerseys.

I just got off the phone with one of the fine folks at Voler and we’re setting the wheels in motion, as it were. The general idea is that rather than do this the old-fashioned way — book a reservation date, set a production schedule, wait seven weeks to ship, etc., et al., and so on and so forth — we set up an on-demand deal that could have kit in your hot little hands in fairly short order.

Best of all, Voler will handle all the heavy lifting of order fulfillment, so you won’t be at the mercy of the notorious Irish work ethic. (“What’s a shovel for then if not to lean upon?”)

The op’ should be not unlike the one Drunkcyclist uses to get its kit to the people. I’m awaiting an email from the gent who makes all these Lycra dogs bark, so when I hear something, so will you. I’ll post an announcement on the DogPage and drop a permanent link into the sidebar at right.

And thanks to everyone who kept pestering me on this. It sounds like a win-win for all concerned, save the poor sods who have to look at us wearing this stuff.