Posts Tagged ‘Gathering of the Tribes’

Demonic

March 29, 2021

The Mud Stud will have to settle for getting sick air on his own bike.

As plague restrictions loosen their grip in some jurisdictions, some of us may be eagerly anticipating the rubbing of elbows with kindred spirits at bike festivals.

But if any of these Gatherings of the Tribes actually occur, they’re liable to be strictly BYOB (Bring Your Own Bike). Because there aren’t any demo models to be had.

As Niner Bikes’ Zach Vestal told Bicycle Retailer and Industry News, demos are designed to drive consumer demand, which is already off the charts. Why hang a giant pair of carbon-fiber tits on a bull market?

“It hasn’t made any sense for us to maintain a fleet of bikes for people to ride when people are buying bikes at a pace we’ve never seen before,” Vestal said.

Added Yeti’s Kyle Rajaniemi: “We’re really focused on making sure our dealers can maintain their sales momentum and deliver bikes to customers.”

The good news is, with the Ever Clear finally pried free of its impromptu anchorage, container ships won’t have to sail round the Horn to your friendly neighborhood IBD.