Cheezus

Is it just me, or do those look like tiny orange … uh … never mind.

Earlier this month, when Wirecutter ran a piece headlined “The Best Boxed Macaroni and Cheese,” I knew it was only the first course.

Today, behold the return of (drumroll, please) … Hamburger Helper!

Writing in The New York Times, proprietor of Wirecutter, food-industry reporter Julie Creswell tells us:

While most food companies are seeing declines in consumer demand for their products, sales of Hamburger Helper are up 14.5 percent in the year through August, getting an extra bump from its appearance on an episode of “The Bear” in June, according to the company that owns the brand, Eagle Foods.

And it’s not just because people are nostalgic for the good old Seventies, Creswell observes. Now, as then, the cost of food consumed at home is up considerably — 21 percent from four years ago — and the prices of beef, coffee, and many fruits and vegetables are likewise rising.

Thus Hungry America returns to Bullshit in a Box to keep their guts from greasing their backbones. Here’s Sally Lyons Wyatt, who advises packaged food companies at the research firm Circana:

“Cost-of-living expenses are up. Eating and drinking expenses are up. Consumers are looking for foods that fill them up for the least amount of money.”

More reporting like this, please. Americans may not care whether Stephen Colbert and Jimmy Kimmel still have jobs, but they might get sick of (or from) eating Yellow No. 5 with Extra Sodium three meals a day.

If you’re trying to cut corners as our “leaders” focus on the culture wars rather than cuisine, might I recommend Pierre Franey’s turkey chili? Herself and I can get three or four meals out of that one, spooned atop bowls of rice and sprinkled with crushed corn chips, cilantro, a sharpish cheddar, and a squeeze of lime.

Likewise this simple bolognese from Giada de Laurentiis. We got three servings apiece out of that one this week, over egg noodles, and then spread the remainder on a couple of corn pizza shells from Vicolo. Topped it with grated mozzarella and parmesan with a scattering of crushed red pepper.

But if you simply must have mac and cheese, well, take a whack at Bob Sloan’s recipe from “Dad’s Own Cookbook.”

And then tell the Dick Tater that he can eat shit. Hell, he already does.