Brooding is one of those many useful parts of life that you cannot admit to anymore. People will jump all over you, try to get you committed, drop you off at a yoga retreat. — Ken Layne, “Encounters with Coyote-Man,” on Desert Oracle Radio

I wasn’t brooding, exactly. But I had seen something like the 89,261,254th story on how E. Lawn Mulch has beshat Twatter. Or maybe it was the 63,294,204th “hot take” on how Orange Hitler skirted Buttface’s Maginot line.

Whatever the cause, the effect was my consultation via Apple Messages with colleagues Steve Frothingham and Hal Walter about undertaking a little urban renewal on the virtual town square.

“How about ‘TarPit™?'” I pitched to Steve. “‘Stumble into TarPit™ and start sinking today!'”

Instead of a page, users would get a Morass. Instead of tweets or posts, Bubbles:

“Dumbo’s going down for the third time!”

“Hey, I gotta reBubble that … whoops, too late, he’s a goner.”

“I think you are on to something,” replied Steve, who has a magazine and a website to put out and probably included that “to” out of professional courtesy.

As Steve seemed busy for some reason, I took the proposal to Hal, fronting him a couple of Bubbles I thought might be representative of the TarPit™ community.

“Help, help, I’m sinking!”

“Good! ’Bout time, you libtard cuck! Die! Die! Die!”

Hal found the concept interesting but, as is his practice, gave it a redneck spin.

“I’ma launch one called ‘Skillet,’ he announced. “Posts will be referred to as ‘Farts,’ as in, ‘I just Farted about ——.’ And they will be Farts in a Skillet.”

Well sir, I don’t mind telling you we got right on down to some cowboy cooking.

“Instead of ‘Friending,’ people will ‘Sniff’ each other,” Hal declared. “As in, ‘She sent me a Sniff request so I Sniffed her.'”

“ReFarting will be called ‘Lighting,” I added. “‘Hey, I just Lit your Fart!'”

Some unresolved discussion followed about whether direct messages (DMs) should be rebranded “Silent But Deadly” (SBDs) or “Pull My Finger” (PMFs).

As regards a logo, I was thinking — since we’re talking social media here and probably poaching more than a few red hats from Twatter — that we needed something monstrously racist, like a cartoon of a grinning pinto bean sporting a garish sombrero, a huge mustache, and a prominent gold tooth. Good draw for the NextDoor-OffMyLawn shutins, too.

Nope, said Hal. “The logo is just a frying pan: ‘SKILLET.'”

“That would be simpler,” I agreed. “Avoid the DOJ. Also, the Brown Berets.”

“Fucking A,” said Hal. “They don’t play.”

In the end nothing came of all this spitballing, which is probably just as well. It starts with a noble quest — help people heap abuse upon each other without getting punched (and while making bank for yourself) — and next thing you know you’re going off-piste into virtual reality, artificial intelligence, and space travel to places that make Ash Fork, Arizona, look like Maui.

Pretty soon you’re wearing a goggled helmet for real because you can’t breathe what Nuevo Arizona (the planet formerly known as Mars) has for an atmosphere. Orange Hitler’s Meata avatar runs your HOA. And E. Lawn Mulch is doing donuts outside your pod in his AWD Testo with an AI Sex-O-Bot 9000™  working his lap like a Sherwin-Williams paint shaker.

“There goes the neighborhood,” you grumble on NextPod-OffMySand. And then Mark Schmuckerberg Farts at you, and Jeff Bozos Lights it, and your pod explodes before you can create a GoFundMe to underwrite your return trip to Earth.