Posts Tagged ‘Pocket Outdoor Media’

Pocket change

February 22, 2021

Pocket should’ve changed its name to Sherwin-Williams,
because they pretty much cover the Earth.

Another day, another acquisition. Pocket Outdoor Media has snatched up Outside, Peloton, and athleteReg, and will be rebranding itself as Outside.

Here’s the story from Axios. Bicycle Retailer and Industry News, a POM product, has its own story here.

Robin Thurston, chairman of the new Outside, is said to dream of building “the Amazon Prime of the active lifestyle: a connected, holistic ecosystem of resources — including content, experiences, utilities, community, commerce, education, and services — that can be customized for each active lifestyle enthusiast.”

He’s certainly proven himself capable of financing his vision. Is bigger better? Is there strength in numbers? Depends on who’s crunching them, I guess.