Posts Tagged ‘Reno’

It’s a long, long way down to Reno, Nevada

August 15, 2018

Thirty days and counting to Interbike.

I’ll be skipping the show this year. Adventure Cyclist expects slim pickings in the touring category, and BRAIN hasn’t paid my freight in forever, a cost-benefit calculation that keeps coming up snake eyes for Your Humble Narrator. In lean times the last thing you want is an ill-mannered, off-the-leash cur snarling at the customers as you try to keep the bank from taking the bike shop.

Le Shewe Bigge has shifted north from Las Vegas to Reno for 2018, and I can’t be the only person who finds it amusing that Interbike went there to get itself a divorce from Sin City. Still, I’m curious to see how it works out.

There’s much chin music about an ongoing “Reno-ssance,” the local spin on “gentrification,” which itself is the scenic route to “get those poor people out of sight, they’re scaring the tourists and playing hell with property values.” See Bibleburg, Duke City, et al.

For instance, in The Biggest Little City in the World one may enjoy a nifty Riverwalk District that skirts the Truckee, where the John Laws have been running off homeless campers, unfortunates who may be traveling by bicycle because they have to, not because it looks like fun.

Novelist and musician Willy Vlautin has written about people like these who seem to be missing out on the “Reno-ssance,” and so has Our Town Reno, a production of the Reynolds Media Lab, part of the Reynolds School of Journalism at the University of Nevada-Reno. They taught me a new word: “artwashing.”

It’s been years since I last visited Reno, en route to and/or from visits to friends in Northern California. It always felt like a rest stop between Here and There, not a destination in its own right. I’d camp at the Motel 6 West, and dine at some hippie joint down off Sierra, or maybe Virginia, I don’t remember. Vegetarian fare, heavy on the garlic to ward off the vampires.

Come morning I’d grab a cup of joe and a tank of gas and get the hell out of Dodge. Which, as it turns out, seems to be mostly what all these tourist traps want from us. Howdy, partner! Got any money? Keep moving.

Before long the last place in the country without a riverwalk, legal weed and a bespoke artisanal microbrewery will be Ash Fork, Arizona. You will not see Interbike in Ash Fork anytime soon, no matter how bad the bike biz gets.