Posts Tagged ‘Sandia Peak Ski Co.’

Coasting into climate change

April 11, 2021

Sandia Peak Ski Co. wants to build a mountain coaster as a hedge against climate change. And who can blame them?

Well … plenty of people, it seems.

“Ski areas have found it very challenging to be dependent on winter alone,” notes Sandia Peak president Benny Abruzzo in a chat with the Albuquerque Journal. And the U.S. Forest Service seems supportive of the project.

But the Journal says the majority of responses during a public comment period have been less so, and a random sample indicates that they do not lie.

“If we built a mechanical bull ride at the top of the Sandias, yes, more people may go up there, but at what cost to the land/view?” one critic quipped. No, not me.

Every time I hear of a project like this I’m reminded just how little I understand about business. How does Sandia Park Ski Co. expect to make bank on this deal? A casual glance at mountain coasters in Steamboat, Gatlinburg, and Branson tells me that tickets are cheap — $16-$20 a rider — but I’ll bet construction and maintenance dollar up on the roof right smart.

Maybe there are enough sedentary bucket-listers to make a dog like this hunt in a town where Topgolf is considered economic development. Ride the Tram, ride the coaster, ride the rental car back to the motel. Whoop, watch out for that fairy on his bicycle. What’s for lunch, hon’? I really worked up an appetite clenching my butt-cheeks on that coaster.

But frankly, it doesn’t seem very imaginative. The Duke City has thrill rides aplenty, with infrastructure already in place.

For instance, anyone who craves a hair-raising vehicular experience in Albuquerque need only take an automobile for a spin on I-40 when the motorcycles are in bloom.