Posts Tagged ‘SOPWAMTOS’


November 9, 2011

Back in the day, when Interbike was smaller and less regimented, Bruce Gordon, Mark Norstad, David diFalco and a few other folks united under the banner of the Society of People Who Actually Make Their Own Shit (SOPWAMTOS) would present the annual Golden Toiddy Awards.

A parade through the aisles would feature dancing girls spinning titanium hula hoops, gents wearing Bruce Gordon fezzes, Mickey Mouse panties and damn’ little else, and Mark and Bruce — the two Self-Appointed Co-Dictators for Life — being wheeled along on a golden litter.

My Golden Toiddy

My Golden Toiddy, awarded for Excellence In Bad Taste. It's always nice to see one's efforts noticed.

The highlight was always the presentation of the Golden Toiddys, cleansed, spray-painted and hand-lettered toilet seats liberated from a dump near Petaluma, California. The SOPWAMTOS motto was “Standing for Rudeness and Truth in the Bike Business,” and the awards always had a strong flavor of a Friar’s Club roast emceed by Jeffrey Ross.

Cannondale’s Joe Montgomery got the “Smoke & Mirrors” award the first two years and loved it. Specialized’s Mike Sinyard got the inaugural “Best R&D (Rip-off & Duplicate)” award and was reportedly less pleased.

I even got one, for “Excellence In Bad Taste,” and was delighted. But not as delighted as I was to learn that SOPWAMTOS is enjoying something of a renaissance as a place where cyclists can buy good old made-in-USA products, among them White Industries hubs, Bruce Gordon brakes and other goodies. Other products said to be coming soon include items from King Cage, Paul Components, Phil Wood, Thomson and Wald Sports.

I immediately bought myself an official SOPWAMTOS T-shirt, as I am engaged daily in the design, creation and wholesale distribution of what some will wholeheartedly agree can be described only as shit.

Didn’t see any BG fezzes in the online store though, dammit. How’s an old bald guy supposed to keep the melanomas off his noggin when he’s parading around in his Mickey Mouse panties?