BRAIN Farts: March 2021

~ Patrick O'Grady

• Editor’s note: From now until New Year’s Day I’ll be popping up selected “Shop Talk” strips from this year’s run of Bicycle Retailer and Industry News.

Vertical integration is all the rage. Alas, the Old Guy Who Gets Fat In Winter is more of a horizontal kind of guy, and the only “economy of scale” he knows is weighing himself at the port of entry to avoid breaking the AccuCheck in his bathroom.

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