This cover of The Nation from 2000 shows Mad’s staying power.
Ecch! Potrzebie! Mad magazine is taking the scenic route to the furshlugginer boneyard.
I spent a lot of time with Mad and its army of funnymen: Harvey Kurtzman, Don Martin, Wally Wood, Will Elder, Mort Drucker, Jack Davis, Sergio Aragonés, and the rest of The Usual Gang of Idiots. And I wasn’t their only fan.
Here’s a superhero Marvel hasn’t wiped its corporate arse with … yet.
In “Comix: A History of Comic Books in America,” Les Daniels called Mad “one of the most popular and influential mass circulation magazines in the country,” adding: “Along with Hugh Hefner’s sexy Playboy, it was one of the only two magazines produced in the Fifties that were successful innovations (excepting, of course, the reader service of TV Guide).”
In mourning the demise of “a true American original” on this Fourth of July 2019, contributor Tom Richmond wrote: “In the end in this day and age, the only reason anything is allowed to exist comes down to money. If something is profitable, it continues. If it is not, it ends. Mad is ending for the same reason anything ends … it’s all about the Benjamins.”
I gave Mad my Benjamins — OK, so maybe they were more like Washingtons — and oy, did it ever influence me. Mad led me down a twisted, anarchic path to Woody Allen, Mel Brooks, The Firesign Theatre, Zap Comics, The National Lampoon, and Monty Python, among others.
It was a trip worth taking, so much so that I’m still on it.
Poit. Sklishk. Sploydoing.
Sergio Aragonés had a go at cycling.
