Awright, so worry awready

This cover of The Nation from 2000 shows Mad’s staying power.

Ecch! Potrzebie! Mad magazine is taking the scenic route to the furshlugginer boneyard.

I spent a lot of time with Mad and its army of funnymen: Harvey Kurtzman, Don Martin, Wally Wood, Will Elder, Mort Drucker, Jack Davis, Sergio Aragonés, and the rest of The Usual Gang of Idiots. And I wasn’t their only fan.

Here’s a superhero Marvel hasn’t wiped its corporate arse with … yet.

In “Comix: A History of Comic Books in America,” Les Daniels called Mad “one of the most popular and influential mass circulation magazines in the country,” adding: “Along with Hugh Hefner’s sexy Playboy, it was one of the only two magazines produced in the Fifties that were successful innovations (excepting, of course, the reader service of TV Guide).”

In mourning the demise of “a true American original” on this Fourth of July 2019, contributor Tom Richmond wrote: “In the end in this day and age, the only reason anything is allowed to exist comes down to money. If something is profitable, it continues. If it is not, it ends. Mad is ending for the same reason anything ends … it’s all about the Benjamins.”

I gave Mad my Benjamins — OK, so maybe they were more like Washingtons — and oy, did it ever influence me. Mad led me down a twisted, anarchic path to Woody Allen, Mel Brooks, The Firesign Theatre, Zap Comics, The National Lampoon, and Monty Python, among others.

It was a trip worth taking, so much so that I’m still on it.

Poit. Sklishk. Sploydoing.

Sergio Aragonés had a go at cycling.

Repsychling

Put a lid on it.

Remember that recycling discussion we were having a while back?

According to The Guardian, recycling is mostly a figment of our imaginations. Says The Guardian:

A waste executive from Republic Services, one of the country’s largest garbage haulers, which serves more than 2,800 communities and has 91 recycling centers, said that one-third of everything collected by recycling trucks went to disposal because it was either contaminated, too small to be sorted or not actually recyclable.

“We’re right now landfilling it [plastic],” adds one Arizona operator. And Sierra Vista gets a shout-out, too.

R.I.P., Bruce Gordon

The SOPWAMTOS parade, with Himself in full fez regalia.

Well, goddamnit, I hope the Universe isn’t going to make a habit of this, snatching up all the interesting people before we’re finished with them.

This time it took Bruce Gordon, the acerbic framebuilder and one of the Self-Appointed Benevolent Co-Dictators for Life of the Society of People Who Actually Make Their Own Shit (SOPWAMTOS).

My Golden Toiddy
My Golden Toiddy for (what else?) Excellence In Bad Taste.

Back In the Day® Adventure Cyclist honcho Mike Deme and I tried to get Bruce to lay a bike on us for review purposes but we could never make it happen, possibly because Bruce was reluctant to work up a machine for the likes of us when it was tough enough to move product to the actual paying customers. Jagoffs, poseurs and wanna-bes are to be found in abundance, especially among the working press, and their pockets are notoriously shallow.

In the end I had to settle for a couple of SOPWAMTOS T-shirts, a Golden Toiddy from 1995 (I think), and his Rock n’ Road tires, which I still run on the Voodoo Nakisi. I’m pretty sure I paid retail for everything save the Golden Toiddy, too.

The last time I saw Bruce may have been at Interbike 2013.

“We were standing in line at dark-thirty for a cup of Starbutt’s finest and got straight to the kvetching, as a guy will before java is made available in a 20-year-old shopping mall masquerading as a casino-hotel. And afterward, too, come to think of it.

Well, some of us, anyway. One of these years Bruce and I should bring a small square of Astroturf and a couple of patio chairs to the show and while away the hours hollering at people to get the hell off our lawn.

I hope Deme has the Astroturf and patio chairs ready. He’s got company.

• Updated June 13: The hometown paper writes Bruce’s obit.