Ring-a-ding-ding, bitches.

It was never a question of if, but of when. The Greater Outside+ Globe-Spanning Vertically Integrated Silo O’ Sports & Fitness, LLC, has begun excreting magazines and scribes, because that’s what vulture capitalists do: Gobble and shit, gobble and shit.

I knew my time was up last year when I saw the thousand-pound sack of boilerplate contract Outside’s drones expected me to sign if I cared to keep drawing funnies for Bicycle Retailer and Industry News.

After a quick semantic analysis boiled their bullshit down to its smoky essence — “All hope abandon, ye who enter here!” — I trimmed it to a few salient grafs that cut straight to the chase, sent them off, and never heard another peep.

Not long afterward, I retired.

Now, the folks who stuck around and did the work are getting the old heave and also the ho. Talented types like Ben Delaney and Nicole Formosa, to name just two. It’s basically v2.0 of Competitor Group Inc., which gave Charles Pelkey and John Wilcockson the bum’s rush Back in the Day®. Same old guillotine, just different heads and an Outside Gear Box instead of the usual basket.

I can’t speak to the quality of the publications that lost staffers or are going dark entirely. I don’t read them. My subscription dollars are spent elsewhere.

But if these pubs aren’t profitable, I’m guessing it’s probably not Ben’s fault, or Nicole’s. Might have something to do with an overabundance of supernumeraries who don’t write, edit, shoot, sketch, or sell.

If I were showing people the door in an effort to save money I might start with anyone who uses the bloodless words “product” and “content” to describe “stories” and “photographs.” There’s always work for people who think everything is a commodity, including their souls.