Why is a Steelman Eurocross better than a BMW 7 Series?

Well, for openers, it’s a Steelman Eurocross. And you can’t just slide on down to your local Steelman dealer and drive one off the lot, because Brent Steelman isn’t making them any longer.

Even if you could, its touchscreen wouldn’t be showing you an ad for “Spider-Man: Brand New Day” the instant you climbed aboard, which BMWs are doing. My Steelman Eurocrosses ain’t got no steekeeng touchscreens. Oh, sure, they share an ancient Cateye Velo 8, but it doesn’t say shit to me because it saw what I did to Herself’s sportswatch with a claw hammer when the fucker started beeping and wouldn’t shut the hell up.

I knew this day was coming the first time I pulled into a gas station for a tank of the cheap stuff and the pump started shrieking advertising bullshit at me. I nearly drove off right then and there, but I was running on fumes, and figured that if one station was doing it, they all were.

And they all are.

So, guess what? If six-figure BMW 7 Series sedans are inflicting advertisements upon their owners — and nobody at BMW gets fed feet first into a wood chipper over it — your $24K Kia Shitbox will soon be pitching Happy Meals, weight-loss programs, and boner pills at you.

My 2005 Subaru Forester? Not so much. The only screen in that sucker is the windscreen, as the Brits call it. The clear one I look through to see where in the hell is it that I’m going.

John Gruber sums up the whole deal nicely at Daring Fireball:

This is absolutely insane, especially for cars that people own. If you own a car and an ad is shown in your car, you should get paid for the ad. And you should need to agree to it first. BMW is supposed to be a luxury brand, and one meant for driving enthusiasts. This is so absurd it’s hard to believe it’s real. 

Ho ho ho. What isn’t?