
And lo, there was peace in the valley.
http://www.youtube.com/watch?v=a00_tPLcE_g
Who could hang a name on you?

This just in, from m’man Steve Frothingham at Bicycle Retailer: Advanced Sports International, which licenses the Roubaix trademark to Specialized, says Canadian retailer Dan Richter is likewise welcome to use it via licensing.
Chapeau to ASI’s Pat Cunnane for making the call. And shame on Specialized for remaining silent throughout this debacle.
My learned colleague, the fangy-toofed legal beagle Charles Pelkey, in his role as the Explainer over at Red Kite Prayer, discusses the shameful treatment given Café Roubaix by Specialized Bicycle Components.