Go run. Or not.

February 1, 2024February 1, 2024 ~ Patrick O'Grady ~ 18 Comments

The weather was supposed to be taking a turn for the worse after a short stretch of sunny skies, and so I had planned to go for a short trail run this first day of February.

Instead, the sun leapt out from behind the clouds, the temp shot upward into the mid-50’s, and I called an audible: “Ride today, run tomorrow.”

I’ve had the old Steelman Eurocross out twice this week, and it was leaning against the Subaru just waiting to have another go, so I grabbed it and did a quick 90 minutes on the foothills trails, which have finally firmed up a bit since last week’s rain and snow.

It was just the ticket, especially since I was feeling unkindly toward running after reading about the Outside Hyperactive Currency Furnace’s latest scheme — to transform the ridiculously simple act of putting one foot in front of another into a mighty revenue stream through the miracle of MarketSpeak®.

Running is one of the most basic acts imaginable, and humans have been doing it since we first came down from the trees, which is starting to seem like a really bad idea. As soon as we hit the deck we were running toward things we wanted to kill, eat, and/or fuck, and away from things that wanted to do likewise to us.

Like I said, basic.

No longer. According to a press release whose author(s) should have “The Elements of Style” tattooed on their foreheads with a jackhammer, we runners have been blessed with a new “Running Media Platform” intended to meet us on our running journey and elevate, empower, build community, and disrupt through a one-stop shop of iconic brands delivering gender-equitable and inclusive best-in-class, world-class content.

Or something very much like that. I don’t know for sure. I blacked out somewhere in the middle of it and when I came to I was butt-ass nekkid with blue paint on my face and a big knife in one hand, shrieking and dancing around a fire built of old running shoes.

I showed the press release to my buddy Hal Walter, who has been running for something like 45 years, everything from 5Ks to marathons to the World Championship Pack-Burro Race in Fairplay — he guesses maybe some 65,000 miles all told — and he was immediately unimpressed.

“Jesus,” he said. “Go run for fuck’s sake.”

Welcome to the feed zone

March 11, 2023March 11, 2023 ~ Patrick O'Grady ~ 13 Comments

Your Humble Narrator in the salad days, covering a race in Bibleburg.

A bitter wind continues to thin the herd of cycling journalists struggling to make headway in the bloody gutter of vulture capitalism.

Yet even as the ravens screeched “Nevermore!” for Zapata Espinoza and two colleagues at Hi-Torque Publications, Wade Wallace and Caley Fretz were crowing over the news that they had signed up enough committed members to launch their new venture, “the best damn cycling website on the planet,” a.k.a. Escape.

The notion of journalism underwritten by membership is not new, not even for cycling journalism. The Greater Outside Globe-Spanning Vertically Integrated Title-Killing Paywalled Conglomerate relies on memberships (and vulture-capitalist beggary), and The Cycling Independent (which we help prop up with a monthly tenner) strives to get by on subscriptions.

It’s a rough old road, no matter how you ride it. The sport is pricey to do, and even more so to cover. Memberships and subscriptions can only take you so far. Advertising is a hard sell.

And the vulture capitalist? Basically a pimp who says things like “synergy,” “scale,” and “best in class,” instead of “bitch,” “hoe,” and “Shit, it’s five-o.” He might not take a straight razor to your lips if you don’t bring in the Benjamins, but he will cut the hell out of your masthead. He didn’t add you to the stable because he liked the look of your legs, honey; he thought you’d be a good earner.

The wild card in this bum hand at Casino Velo is the audience. A lot of people think information wants to be free. They want to be paid for whatever they’re doing for work, when they can find it, and actually show up to do it. But you, pal, don’t you bogart that information.

Lucky for you, you’ve stumbled into the cheap seats. We’re serving up another episode of Radio Free Dogpatch, absolutely free of charge, and we guarantee it’ll be worth every penny you paid for it.

P L A Y R A D I O F R E E D O G P A T C H

• Technical notes: The setup remains the same: Once again I set up shop on the dining-room table, using a Shure SM58 mic and the Zoom H5 Handy Recorder. Editing was in Apple’s GarageBand, with a sonic bump from Auphonic. Zapsplat, Freesound, GarageBand, the 1988 world cyclocross championships, and Your Humble Narrator provided music and sound effects.

Out out out!

November 16, 2022November 16, 2022 ~ Patrick O'Grady ~ 30 Comments

They said they wanted to get everyone outside. Turns out they just wanted them out of the building.

Well, Outside Etc. is at it again, driving an additional 12 percent of its staff into the vast publishing wilderness.

Newspapers and magazines made it possible for a wastrel like Your Humble Narrator to earn a meager living and even have a bit of fun while doing it. But at times it seemed that half the job was keeping one step in front of the headsman.

I got laid off once and frequently fled under my own steam upon hearing the thin keening of file upon blade. Oh, it’s not good here. How about over there? Or there? After a half century of this I managed to coast across the finish line more or less intact, albeit with two flats and a broken chain.

Lucky doesn’t even begin to describe it. I could’ve been broomed off the course and into the tumbril at any point, and plenty of spectators and competitors would have cheered as the ax finally fell.

It was and remains a rough old road. Betimes I miss it. But not often.

“Information wants to be free,” someone once said. Not someone who actually collects and distributes the information, of course. But plenty of their customers feel that way, even as they insist on being paid for their own labor.

I haven’t “joined” Outside Etc. for the same reason I don’t watch “sports” on the TV. I’d rather be doing something than reading about it, listening to it, or watching it.

Hell, I didn’t even want to work for Outside Etc. Not once I’d seen the contract. And they were proposing to pay me, not the other way around.

Maybe some things just don’t scale up well. I think I grasp the general concept — build a one-stop shop for all your sweaty fun — but it struck me as sort of a Spandex Ballet, some anonymous cable company with a thousand channels I didn’t want to watch.

It sucks to get the heave-ho. And I know a few of those heaved, and also ho’d. But some of them will stagger away from that crumbling tower of babble to build something a little homier, maybe more like the corner bike shop instead of the sporting-goods section in Sprawlmart. The rumblings are already out there, in forums, on Substack, even Twitter (though this last may be about like shouting “Fire!” in Hell).

Who knows? Without all those grandiose schemes weighing them down, Outside Etc.’s refugees might just find a living in it. And maybe a bit of fun, too.

Outside+ looking in

May 20, 2022 ~ Patrick O'Grady ~ 14 Comments

Ring-a-ding-ding, bitches.

It was never a question of if, but of when. The Greater Outside+ Globe-Spanning Vertically Integrated Silo O’ Sports & Fitness, LLC, has begun excreting magazines and scribes, because that’s what vulture capitalists do: Gobble and shit, gobble and shit.

I knew my time was up last year when I saw the thousand-pound sack of boilerplate contract Outside’s drones expected me to sign if I cared to keep drawing funnies for Bicycle Retailer and Industry News.

After a quick semantic analysis boiled their bullshit down to its smoky essence — “All hope abandon, ye who enter here!” — I trimmed it to a few salient grafs that cut straight to the chase, sent them off, and never heard another peep.

Not long afterward, I retired.

Now, the folks who stuck around and did the work are getting the old heave and also the ho. Talented types like Ben Delaney and Nicole Formosa, to name just two. It’s basically v2.0 of Competitor Group Inc., which gave Charles Pelkey and John Wilcockson the bum’s rush Back in the Day®. Same old guillotine, just different heads and an Outside Gear Box instead of the usual basket.

I can’t speak to the quality of the publications that lost staffers or are going dark entirely. I don’t read them. My subscription dollars are spent elsewhere.

But if these pubs aren’t profitable, I’m guessing it’s probably not Ben’s fault, or Nicole’s. Might have something to do with an overabundance of supernumeraries who don’t write, edit, shoot, sketch, or sell.

If I were showing people the door in an effort to save money I might start with anyone who uses the bloodless words “product” and “content” to describe “stories” and “photographs.” There’s always work for people who think everything is a commodity, including their souls.

The cat’s meow

January 14, 2022 ~ Patrick O'Grady ~ 10 Comments

This is why I wish I had a better camera.

I was out for a ride yesterday and noticed a hang glider freshly launched from the Sandia Crest. If you squint you can just barely make him/her out in the upper right-hand corner there. The original iPhone SE camera doesn’t exactly bring ’em back alive. Not from that altitude, anyway.

It was a good day to be above it all. Cyberattacks shut down the Albuquerque schools and FUBARed various Bernalillo County operations; the county clerk is not amused. My fellow Burqueños are back to croaking each other in bulk after setting a record last year that will be hard to top. And I forgot to invoice The Greater Outside+ Vertically Integrated Globe-Spanning Title-Killing Silo O’ Sports & Fitness, LLC, for my final cartoon of 2021.

The good news is, today is a fine day to be a cat in a sunny spot. But then when is it not?