
just to watch it die.
Most of yis probably don’t see Bicycle Retailer and Industry News, the magazine I’ve freelanced words and cartoons to since 1992.
Bicycle Retailer, better known as BRAIN, is a trade mag, not made available to the general public. And so unless you’ve been caught short while visiting your local shop to pick up some Kool-Stop pads for your Dia-Compe 986es and stumbled into the “reading room” to offload some oatmeal, why, you’ve been missing all the fun.
For years I wrote a column for the mag, “Mad Dog Unleashed,” which was ostensibly about cycling and its supporting industry, but often wandered far afield, like a shop rat at Interbike in search of free beer. It would have been fun to call it “Collect Telegram from a Mad Dog,” but Hunter S. Thompson would have hunted me down and Maced me for that.
The column eventually went away, as they will, but the cartoon remains. “Shop Talk” is likewise in theory about the bike and the biz, but in practice it often has something to say other than “Disc brakes are superior to rim brakes,” “You must have a full-suspension mountain bike to ride the local trails,” and “E-bikes are the Future of the Industry.”
Uh huh. La Velo Nostra has had a lot of futures, which makes me think it should consider hiring quantum mechanics instead of the usual sort.
But we are dealing with the past at the present. And thus I reprint the “Shop Talk” strip from the January 2019 issue of BRAIN. It’s Day One of the 12 Days of ’Toonsmas, and my little gift to you.




