Back in June, Gloria Liu wrote a piece for Bicycling headlined, “Hey, Bike Shops: Stop Treating Customers Like Garbage.”

The article had its roots in a survey about rider experiences in shops, which found that way too many people had had a bad day at the IBD, some of them more than once.

General condescension or snobbery was the most commonly cited behavior: “The bike shop employees … made me feel stupid for not being an expert,” said one respondent. Another said, “Shop employees tend to socialize with known customers. Until you’ve been to the shop a few times and made purchases, the employees tend to ignore you.” Other comments included being pressured into purchases or feeling looked down upon for having inexpensive bikes or being beginners.

“Core/bro culture,” mansplaining, and a smirking approach to the gravity-challenged were among the issues Liu discussed with customers and shop people. So, naturally, being core/bro, a mouthy know-it-all, and a relentless Lampooner of the Large whose next cartoon collection should be titled “Moby-Dickhead,” I went straight to the cheap joke for the July episode of “Shop Talk.”

The story reminded me of a passage in my favorite Thomas McGuane essay, “”Me and My Bike and Why,” reprinted in his collection “An Outside Chance: Essays on Sport.” The essay was about motorcycles, and those who ride and care for them, but it could have been about cameras, computers, guns, guitars or bicycles.

A fascinating aspect of the pursuit, not in the least bucolic. was the bike shop where one went for mechanical service, and which was a meeting place for the bike people, whose machines were poised out front in carefully conceived rest positions. At first, of course, no one would talk to me. …

One day an admired racing mechanic — “a good wrench” — came out front and gave my admittedly well-cared-for Matchless the once-over. He announced that it was “very sanitary.” I was relieved. The fear, of course, is that he will tell you, “The bike is wrong.”

Specialty shops tend to attract a specialty employee, the sort who is deeply immersed in the product and its use, and these people are not always a pleasure to be around when they’re in the throes of their particular ecstasy. It’s like walking into an unfamiliar church and announcing you’d like to get right with the Lord, and everyone starts laughing at you.

“Which one? You look like an Episcopalian to me, Tubby.”

“That a Bible you got with you? It better be the King James Version.”

“Tired of dancing on Sundays, huh?”

And it’s the same on the group rides. Swear to Eddy, some of these bozos want to crawl into your jersey with you and tell you how to sweat.

I think there’s always going to be a certain amount of this condescension in your life unless you’re one of these Renaissance types who don’t need no help from nobody. People who know things often like making sure you know that they know. And if you have a long fuse you can learn from these people.

But it ain’t easy. One of the best copy editors I ever worked with was also the biggest asshole I’d ever met. He’s since slipped off the podium; I was young then, and my sample size was a good deal smaller than it is now.

That said, I couldn’t take more than nine months of his bullshit, and I was getting paid to do it. I can’t imagine having to pay for the privilege.