Cycling’s silly season continues with the announcement of two new … magazines?
Yep, two new magazines: Paved and Peloton.
The first is a sister publication to Bike, whose editor Joe Parkin, author of “A Dog In a Hat,” has plenty of chops on road and off. He told Bicycle Retailer‘s Nicole Formosa that Paved is aimed at fans of road cycling and its culture, not the weekend warrior in search of go-fast tips or bike porn.
The second is the brainchild of the newly launched Move Press. My old buddies Adam Reek and Patrick Brady of Red Kite Prayer are on board with Peloton, which BRAIN says will be available at newsstands and online, including iPad and iPhone editions. Look for race coverage, product reviews and travel stories.
Expect to hear more about both publications at Interbike, which may be spending its last year in Sin City. Word is that the trade show may be moving to an earlier date, in August, and shifting operations to either Anaheim or Salt Lake City. Whether either location constitutes trading up is strictly a matter of opinion.
Mad Blog Media 
Good show. Maybe some of those writers who Buycycling shitcanned can get some work. Or some of the present company, for that matter.
Oh for the good ol’daze of Bicycle Guide and WINNING Magazine. Mags written by people who could actually WRITE interesting stories more than a paragraph or two long, with most (if not all) of the words spelled correctly. Good photos as well. Very little “advertorial” content so they were magazines rather than buyer’s guides or shopping catalogs. As they say in Italia, “in bocca al lupo” to all these folks trying to give us a decent magazine to read about road cycling. I hope they’ve looked at Bicisport for inspiration, THOSE guys have it figured out as I’ve written here time and time again.
There is already plenty on pro racing but not enough on people with real jobs and lives.
Come up with a very specific, targeted audience, then put out the mag electronically only, and charge just enough to cover expenses. But starting a new publication that involves cutting down trees seems tres risky these days.