The Apple of his eye

I generally don’t pay much attention to the various Apple announcements. I’ve never been an early adopter, and in any case my basket is always pretty well full up with the old, dried-up fruit of Cupertino’s loins (see G4 AGP Graphics Power Mac, circa 1999).

But I watched today’s hoopla from the Steve Jobs Theater, because my man Hal Walter and his boy Harrison got a little screen time in a short video made to pitch the Apple Watch Series 5.

Regulars here will recall that Harrison is on the autism spectrum and uses music to help him focus while running cross country and track for the Custer County Schools. Since Harrison is an Apple Fanboi First Class, it goes without saying that it’s an Apple Watch feeding the earworms to his headphones.

Hal will have something to say about it all directly over at Hardscrabble Times. But speaking for myself, it was pretty damn’ cool to see the kid’s image splashed all over the screen behind Tim Cook after the video ended. Have a peek.

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21 Responses to “The Apple of his eye”

  1. khal spencer Says:

    Speaking of the sexiest TV ad for a Congressional candidate I’ve ever seen…my district, too.

  2. Sharon Says:

    very, very cool.

  3. Sharon Says:

    Love that you get the chance to vote for such a badass woman Khal!

  4. JD Dallager Says:

    She’s got my vote!!!!

  5. SAO' Says:

    Hal’s a cool guy known for a variety of accomplishments, but to me, he’ll always be the guy who used the quadratic equation to teach his kid to catch a ball.

  6. khal spencer Says:

    Wow. Watching that clip of Harrison gave me goose bumps, and I don’t even know him except through this wonderful blog!

  7. larryatcycleitalia Says:

    Uh, what did the kid get from Apple for the use of his image, etc? Valerie Plame should be running for president!!!! She’d have Don the Con peeing his Depends!!!!

  8. Pat O'Brien Says:

    Seeing Harrison using techie stuff like the Apple Watch in a useful way is very cool indeed. I am in awe of Hal’s patience, persistence, love, and understanding.

    • Patrick O'Grady Says:

      Yeah, the kid is all about the Apple stuff. He’d like to work for the outfit some day, as I understand it.

      Look for Hal to go into greater detail on how the deal went down as soon as he has a minute to catch his breath. He’s wearing a sixpack of sombreros these days.

    • SAO' Says:

      Their Watch thingy is an interesting piece of equipment. Jony Ives sold it as a fashion accessory, with a $20,000 gold option. Tim Cook sold it as a continuation of your connected, always-on life. But COO Jeff Williams was quietly hiring medical researchers. When Warren Buffet, who knows a thing or two about the insurance market, started buying stock, it was clear what direction they were going. Apple rightfully deserves mocking for their planned obsolescence and semi-recent focus on style over function. But they’re second to no one when it comes to accessibility.

      • Larry T. atCycleItalia Says:

        Yep, just like dope dealers worldwide…all about having the stuff ready when the addicts need it. Apple deserves mocking for lots of reasons but I’ll skip all that and just continue to not buy anything they sell.

        • SAO’ Says:

          Folks can play “too cool for school” all they want, but I work with kids for whom this shit isn’t about having the latest, it’s about just getting through life. You watch a kid with zero control over her arms navigate with voice commands, and then help a girl with sight limitations to use VoiceOver to find the right icon, and it changes ones attitude real quick. All of a sudden, it doesn’t matter that much if those kids won’t get off my lawn.

          • Larry T. atCycleItalia Says:

            And nobody but the wizards of Apple can provide this? THAT I find hard-to-believe, but the closest I come to being a member of any cult is probably related to Campagnolo products, despite the fact that too-damn-much of it is made outside of Italy these days.

    • Patrick O'Grady Says:

      I’ve always argued that while Apple products may be pricey, they’re just the ticket for the user who doesn’t want to spend a lot of time under the hood. That’s worth a few extra bucks to me.

      That’s still mostly true, though the recent focus on lighter and thinner must drive the engineers witless when it comes to keeping the products from catching fire in the middle of an iMovie edit.

      • Pat O'Brien Says:

        I am still an Apple fan when it comes to desk tops, laptops, tablets, and routers. The rumors are the production of the latter is ending. Why am I a fan? Security, ease of use, and reliability of software, firmware, and hardware. I have a desktop, my current iMac, that is still working fine and runs updated software after 7 years. Patrick has Apple bits and pieces that have run much longer than that and do what he needs them to do. Patrick may be an outlier among Apple users. His wallet is locked up tighter than……

        • Larry T. atCycleItalia Says:

          I hear this all the time. They gave the wife an Apple something and plenty of her students opt for them when laptops are handed out at the college. But her Apple thing causes no less frustration for her than the “other” one did and the kids’ Apples are in the tech shop as much as the “other” ones. And all of ’em still try the “computer ate my homework” ruse, no matter what gizmo it is!

      • Patrick O'Grady Says:

        Shoot, Paddy me lad. I got guitars I’m not playing and mics I’m not woofin’ into. Last thing in the world I need is more crapple from the Apple.

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